Branding Global Dreams with Span International
Span International’s branding was crafted to reflect trust, clarity, and global ambition. The logo, color scheme, and typography were designed to appeal to students and parents alike. From web design to SEO content and social media visuals, every element was aligned to position Span as a reliable, student-focused gateway to international education opportunities.
- Industry: Education
1.8x
Best study abroad consultancy for international students
About
Crafting A Bold, Trustworthy Brand For Students Pursuing Global Education Dreams
We collaborated with Span International to create a modern, engaging website that helps students explore study abroad opportunities with ease. By combining expert web development and intuitive design, we boosted their online visibility and lead generation. The platform simplifies access to global education resources, making the journey smoother for students planning to study overseas.
Language
Timescale
System
HTML5 / WordPress
16 weeks
WordPress
context
Builiding Span International’s Website For Better Visibility And Student Experience
Span International, a study abroad consultancy, needed a robust digital platform to better assist students aspiring to study overseas. Their existing website lacked interactivity, modern design, and effective lead capture features. Our goal was to transform their online presence into a comprehensive, user-friendly space where students could easily access information, services, and guidance. With the rising demand for overseas education, creating a streamlined and visually appealing website was crucial to stay competitive. Our development efforts focused on clear navigation, informative content, and features that cater directly to the needs of students exploring international education opportunities.
Objective
Building Trust Through Design
To create a user-friendly, informative, and responsive website that simplifies study abroad exploration, increases student engagement, and drives higher lead generation for Span International’s global education consultancy services.
Goal
Creating A Seamless Digital Platform To Empower Aspiring Global Students
The primary goal was to build an intuitive, attractive, and informative website that simplifies the process for students interested in studying abroad. We aimed to showcase Span International’s services clearly while enhancing user engagement and lead generation. The site was designed to serve as both a resource hub and a conversion tool, making it easier for students to find programs, consult experts, and take the next steps. Additionally, improving search engine visibility and ensuring responsive performance across devices were key objectives to help Span International reach and support a larger audience effectively.
Challenges
Overcoming Legacy Systems To Deliver A Modern, User-Friendly Experience
One of the main challenges was upgrading Span International’s outdated website infrastructure without losing existing content or SEO rankings. Balancing rich content with fast loading times and mobile responsiveness was critical. We also had to ensure that complex information about various study abroad programs remained clear and easily navigable. Another key challenge was integrating lead generation forms and interactive features seamlessly into the design without overwhelming the user. Ensuring security, scalability, and multi-language support for diverse student audiences added complexity to the project, all within the tight 12-week timeline.
Changing Requirements
Web projects can face delays when goals or features change mid-way. Clear planning and communication help manage expectations and keep the project on track.
Design–Development Gaps
Misalignment between design and development teams can lead to usability or functionality issues. Consistent collaboration ensures the final result matches the original vision.
Delays in Content and Feedback
Projects often slow down due to late content delivery or delayed approvals. Timely inputs and feedback are key to meeting deadlines and ensuring a smooth workflow.
Impact
The Results
Enhanced brand trust and recognition by creating a clean, student-friendly identity with consistent visuals across web and print platforms.
Drove higher engagement and retention through cohesive branding, clear messaging, and visually appealing layouts across all digital channels.
Boosted organic website traffic with SEO-focused content strategy, keyword integration, and user-friendly site architecture tailored for international students.
Established Span International as a credible study abroad partner with a modern logo, refined visuals, and professional brand consistency.
Recommendations
Guide the Process and Solve Problems
A weekly, executive-level decision mechanism to guide the process and solve problems as they arise.
“We wouldn’t have gotten to where we are today without Kirel. The Kirel team spent time with us to better understand our processes and where our bottlenecks were.”
Rebecca Roy
H&N – CEO & President
