Launching a Trusted Brand for Studying Medicine Abroad
MBBS Mithram guides students to study medicine abroad with confidence. We delivered complete branding, a responsive website, and strategic digital marketing to establish a strong online presence. From logo to lead generation, everything was designed to build trust, provide clarity, and drive student engagement across platforms. The result is a brand that informs, converts, and supports aspiring medical students.
- Industry: Education
2.3x
Improved lead conversion through strategic digital optimization
Service Provided
About
A Complete Digital Launch for MBBS Abroad Platform
MBBS Mithram needed a brand and platform that could connect with students and parents seeking MBBS education overseas. We created a modern brand identity, intuitive website, and digital strategy focused on visibility and credibility. Every piece — from visuals to content — was crafted to position MBBS Mithram as a reliable, student-first medical education resource.
Language
Timescale
System
HTML5 / WordPress
16 weeks
WordPress
context
Navigating Medical Abroad Choices with Clear Guidance
The medical study abroad space is crowded with misleading ads and confusing options. MBBS Mithram aimed to change that by offering honest, clear, and useful guidance to Indian students. Our challenge was to help the brand cut through noise, gain trust quickly, and offer real value through consistent branding and a robust digital presence.
Objective
Creating MBBS Mithram’s Digital Brand Presence
Our objective was to build MBBS Mithram from the ground up with a focus on trust, visibility, and student engagement. We began with a clean, professional logo and a color scheme that reflects calm and credibility. The website was designed for ease of use, mobile responsiveness, and quick access to country-specific MBBS information. Content was SEO-optimized to improve organic reach and educate visitors. We launched digital marketing campaigns across Google and social platforms to generate awareness and leads. Consistent brand visuals and messaging were maintained across every touchpoint to ensure a seamless, credible experience for students and parents alike.
Goal
Empowering Students To Choose MBBS Abroad Confidently
The goal was to guide medical aspirants through accurate, appealing, and trustworthy information while increasing inquiries through digital channels. We wanted the brand to feel like a reliable friend in their MBBS abroad journey.
Challenges
Standing Out in a Distrusted Consultancy Market
The MBBS abroad niche is filled with skepticism. Our challenge was to build immediate trust, ensure transparent messaging, and generate quality leads — all while making the brand visually appealing and easy to navigate.
Changing Requirements
Web projects can face delays when goals or features change mid-way. Clear planning and communication help manage expectations and keep the project on track.
Design–Development Gaps
Misalignment between design and development teams can lead to usability or functionality issues. Consistent collaboration ensures the final result matches the original vision.
Delays in Content and Feedback
Projects often slow down due to late content delivery or delayed approvals. Timely inputs and feedback are key to meeting deadlines and ensuring a smooth workflow.
Impact
The Results
Built a professional brand identity with logo, colors, and visuals that reflect trust, clarity, and a student-focused approach.
Designed and launched a responsive, SEO-friendly website that boosted organic traffic and increased time-on-site significantly.
Ran targeted digital marketing campaigns that generated quality leads and improved overall brand awareness among MBBS aspirants.
Maintained brand consistency across web, social, and ads — improving credibility and encouraging more student inquiries and conversions.
Recommendations
Guide the Process and Solve Problems
A weekly, executive-level decision mechanism to guide the process and solve problems as they arise.
“We wouldn’t have gotten to where we are today without Kirel. The Kirel team spent time with us to better understand our processes and where our bottlenecks were.”
Rebecca Roy
H&N – CEO & President
