Unifying India’s Ad Filmmakers Through Brand And Platform
The Indian Association of Ad Film Makers (IAM) brings together creative professionals from across India’s advertising film industry. We developed a bold and credible identity system, intuitive website, and member-first digital experience. IAM now stands as a central platform for recognition, networking, and collaboration—positioned to lead the conversation in India’s ever-evolving visual advertising landscape.
- Industry: Entertainment, Media
2.7x
Engagement growth through strategic visual content marketing
Service Provided
About
Elevating India’s Creative Film Community Through Design
We partnered with IAM to transform its vision into a structured and accessible digital presence. From a strong logo mark to typography and interface design, the goal was to make the association feel inclusive, authoritative, and creative. The website serves as a digital hub for members to connect, discover events, explore directories, and stay updated with industry opportunities.
Language
Timescale
System
React
16 weeks
Strapi
context
Needed Identity And Platform To Support Creative Unity
IAM needed a digital-first brand and platform to support India’s fragmented ad filmmaking community. While the industry is creatively rich, there was no centralized space to gather, share resources, and showcase talent. The brand needed to reflect credibility, diversity, and future-forward thinking—inviting filmmakers, agencies, and collaborators to contribute to and benefit from the collective.
Objective
Unify Members And Build Creative Infrastructure
The goal was to shape IAM as both a symbolic and functional space for India’s ad film community. We designed a bold, adaptive identity system that would work across print, film credits, digital, and stage backdrops. The website was structured for member registration, portfolio display, news updates, and internal communications. We developed event branding kits, promotional templates, and a content strategy to help IAM lead industry conversations. Accessibility, clarity, and respect for creative diversity were baked into every interface. The final result is a scalable system that balances authority with artistic energy—supporting community-building, growth, and national recognition.
Goal
Establish IAM As India’s Creative Leadership Body
We aimed to help IAM serve as the go-to platform for ad filmmakers in India. Our work focused on identity, clarity, and utility—making the association more discoverable, collaborative, and respected in both regional and national creative circles.
Challenges
Designing For Diversity Across Styles And Languages
India’s ad film industry spans regions, languages, and genres. The challenge was creating a neutral yet inspiring identity and platform that could represent everyone—without bias or complexity—while being easy to use for both senior and emerging creators.
Changing Requirements
Web projects can face delays when goals or features change mid-way. Clear planning and communication help manage expectations and keep the project on track.
Design–Development Gaps
Misalignment between design and development teams can lead to usability or functionality issues. Consistent collaboration ensures the final result matches the original vision.
Delays in Content and Feedback
Projects often slow down due to late content delivery or delayed approvals. Timely inputs and feedback are key to meeting deadlines and ensuring a smooth workflow.
Impact
The Results
Designed a strong, modern visual identity system adaptable across digital, print, video, and event environments for IAM.
Developed a functional, responsive website featuring member directory, registration, news board, and event showcase tools.
Created a content toolkit with branded social templates, event posters, and announcement creatives for consistent communication.
Delivered a brand foundation that supports long-term growth, collaborations, and member engagement across India’s ad filmmaking ecosystem.
Recommendations
Guide the Process and Solve Problems
A weekly, executive-level decision mechanism to guide the process and solve problems as they arise.
“We wouldn’t have gotten to where we are today without Kirel. The Kirel team spent time with us to better understand our processes and where our bottlenecks were.”
Rebecca Roy
H&N – CEO & President
