Redefining Travel Experiences With Brand And Digital Strategy
Coastline Holidays is a travel and tour company offering curated experiences across Kerala and beyond. We built a fresh, modern brand identity and crafted digital strategies that reflect their warmth, local expertise, and professionalism. With a dynamic website and social media presence, Coastline Holidays is now equipped to inspire wanderlust and drive bookings from domestic and global travelers.
- Industry: Travel and Tourism
1.8x
Engagement growth through strategic visual content marketing
Service Provided
About
Travel Brand With Local Touch And Global Appeal
We partnered with Coastline Holidays to elevate their brand through visuals, messaging, and digital tools. From logo redesign to website revamp and post templates, every element was built to reflect their passion for travel. The focus was on showcasing experiences, simplifying bookings, and helping them stand out in a crowded travel market while staying true to their roots.
Language
Timescale
System
HTML5 / WordPress
16 weeks
WordPress
context
Needed A Brand That Matches Their Service Quality
Though Coastline Holidays offered excellent tours, their brand lacked cohesion and digital strength. Competing with bigger players required a visual identity and online platform that builds trust instantly. They needed a system to regularly promote packages, share updates, and engage with clients across platforms, especially Instagram and LinkedIn where potential customers and partners are active.
Objective
Craft Travel Identity And Digital Growth Strategy
Our goal was to create a full-fledged brand and marketing presence that captures Coastline Holidays’ unique travel offerings. We designed a vibrant, coastal-inspired logo, soothing color palette, and consistent typography. The website was built to present destinations, package highlights, and inquiry forms with smooth UX and mobile responsiveness. On the marketing front, we created content templates, caption strategies, and scheduled posting formats for Instagram and LinkedIn. We also established visual consistency for brochures, ads, and videos. The system is scalable—ready for seasonal campaigns, B2B partnerships, and direct consumer engagement—helping Coastline Holidays stand out and grow sustainably.
Goal
Establish Coastline Holidays As Trusted Travel Brand
The goal was to attract more travelers by increasing visibility, building credibility, and making trip planning easier online. We focused on visual storytelling, user experience, and platform consistency to position Coastline Holidays as a reliable and memorable brand.
Challenges
Bridging Traditional Travel With Modern Digital Experience
The challenge was turning their offline tour excellence into an engaging online experience. Balancing rich visuals with fast-loading content, highlighting local expertise, and simplifying package discovery without overwhelming users were key hurdles we addressed through branding and design.
Changing Requirements
Web projects can face delays when goals or features change mid-way. Clear planning and communication help manage expectations and keep the project on track.
Design–Development Gaps
Misalignment between design and development teams can lead to usability or functionality issues. Consistent collaboration ensures the final result matches the original vision.
Delays in Content and Feedback
Projects often slow down due to late content delivery or delayed approvals. Timely inputs and feedback are key to meeting deadlines and ensuring a smooth workflow.
Impact
The Results
Built a travel-focused brand identity with logo, fonts, and color story rooted in calm, trust, and exploration.
Developed a clean, responsive website showcasing destinations, itineraries, and booking info with a focus on visuals and trust.
Created branded social templates and marketing copy to promote tours, team stories, and client testimonials consistently on Instagram and LinkedIn.
Delivered a digital toolkit enabling the team to manage content, launch campaigns, and grow audience with minimal design dependence.
Recommendations
Guide the Process and Solve Problems
A weekly, executive-level decision mechanism to guide the process and solve problems as they arise.
“We wouldn’t have gotten to where we are today without Kirel. The Kirel team spent time with us to better understand our processes and where our bottlenecks were.”
Rebecca Roy
H&N – CEO & President
